/* Blog y lecturas: la misma paleta y materiales de las páginas de servicios. */
.pm-blog{--ink:#282423;--pink:#e82f73;--paper:#f7f2ee;color:var(--ink)}
.pm-blog h1,.pm-blog h2,.pm-blog h3{font-family:'Poppins',sans-serif;letter-spacing:-.045em;line-height:1.15;font-weight:600;margin:0}
.pm-blog em{font-style:normal;color:var(--pink)}
.pm-blog p{line-height:1.7;margin:0}.pm-blog-kicker{display:block;font-size:11px;line-height:1.6;font-weight:800;letter-spacing:.13em;text-transform:uppercase;color:#a92454;margin-bottom:20px}
.pm-blog-hero{display:grid;grid-template-columns:1fr 1fr;background:#f1e7dd;min-height:540px;overflow:hidden}
.pm-blog-hero-copy{padding:80px 6vw 72px max(6vw,calc((100vw - 1240px)/2));align-self:center}
.pm-blog-hero h1{font-size:clamp(38px,4.1vw,64px);max-width:620px}
.pm-blog-hero-copy>p{font-size:18px;max-width:520px;margin:26px 0 32px;color:#60554e}
.pm-blog-textlink{font-size:14px;font-weight:800;color:var(--ink);text-decoration:none;display:inline-flex;gap:20px;align-items:center;border-bottom:1px solid #b5a49b;padding-bottom:7px}
.pm-blog-textlink:hover{color:#ae2052;border-color:var(--pink)}
.pm-blog-hero-image{min-width:0;position:relative}.pm-blog-hero-image img{display:block;width:100%;height:100%;object-fit:cover;aspect-ratio:1/1}
.pm-blog-library{padding:88px max(6vw,calc((100vw - 1240px)/2)) 100px;background:#fff;scroll-margin-top:110px}
.pm-blog-heading{display:flex;gap:40px;align-items:end;justify-content:space-between;margin-bottom:36px}.pm-blog-heading h2,.pm-related>h2{font-size:clamp(30px,3.2vw,46px)}.pm-blog-heading p{max-width:290px;color:#72635a;font-size:17px}.pm-blog-heading .pm-blog-kicker{margin-bottom:14px}
.pm-blog-filters{display:flex;flex-wrap:wrap;gap:10px;margin:0 0 15px}.pm-blog-filters button{border:1px solid #d8c9bf;background:#fff;border-radius:99px;color:#66564e;font:700 13px 'Nunito Sans',sans-serif;padding:11px 20px;cursor:pointer}.pm-blog-filters button[aria-pressed=true]{color:#fff;background:var(--ink);border-color:var(--ink)}.pm-blog-filters button:hover{border-color:#a92454}.pm-blog :focus-visible{outline:3px solid var(--pink);outline-offset:5px}
.pm-blog-count{font-size:12px;color:#76685e;margin-bottom:28px!important}
.pm-posts{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:30px}.pm-post-card{background:var(--paper);border:1px solid #eaded5;overflow:hidden;border-radius:16px;min-width:0}.pm-post-card[hidden]{display:none!important}.pm-post-image{display:block;overflow:hidden;background:#e8d9cd}.pm-post-image img{display:block;width:100%;height:auto;aspect-ratio:1.3;object-fit:cover;transition:transform .4s ease}.pm-post-card:hover .pm-post-image img{transform:scale(1.025)}
.pm-post-copy{padding:32px}.pm-post-copy .pm-blog-kicker{font-size:10px;margin-bottom:15px}.pm-post-copy h3{font-size:clamp(24px,2.2vw,31px);margin-bottom:18px}.pm-post-copy h3 a{color:inherit;text-decoration:none}.pm-post-copy h3 a:hover{color:#a92454}.pm-post-copy>p{font-size:16px;color:#6d5d54}.pm-post-bottom{display:flex;align-items:center;justify-content:space-between;gap:20px;margin-top:30px;padding-top:22px;border-top:1px solid #dfcfc4}.pm-post-bottom>span{color:#75655b;font-size:12px}.pm-post-bottom>a{color:#a92454;text-decoration:none;font-size:14px;font-weight:800;white-space:nowrap}.pm-post-bottom>a span{margin-left:8px}
.pm-post-feature{grid-column:1/-1;display:grid;grid-template-columns:1fr 1fr;background:#f3dfe7}.pm-post-feature .pm-post-image img{height:100%;aspect-ratio:1.1}.pm-post-feature .pm-post-copy{padding:46px;display:flex;flex-direction:column;justify-content:center}.pm-post-feature h3{font-size:clamp(26px,2.6vw,38px)}.pm-post-feature .pm-post-bottom{border-color:#ddbfcc}
.pm-blog-cta{padding:76px 24px 82px;text-align:center;background:#eadfd6}.pm-blog-cta h2{font-size:clamp(34px,4vw,52px)}.pm-blog-cta>p{font-size:17px;max-width:590px;margin:24px auto 30px;color:#605249}.pm-blog-cta .pm-blog-kicker{margin-bottom:12px}.pm-blog-cta .button{display:inline-flex;gap:28px}
.pm-article{background:var(--paper);padding-bottom:65px}.pm-article-header{max-width:1000px;padding:50px 28px 44px;margin:auto;text-align:center}.pm-article-header>.pm-blog-textlink{display:table;margin:0 auto 45px;font-size:13px}.pm-article-header h1{font-size:clamp(32px,4vw,54px);text-wrap:balance}.pm-article-header>p{max-width:730px;margin:24px auto 20px;font-size:19px;color:#65564d}.pm-article-author{font-size:13px;color:#786457}.pm-article-visual{max-width:940px;margin:0 auto 50px;padding:0 24px}.pm-article-visual img{display:block;width:100%;height:auto;max-height:440px;object-fit:cover;object-position:center 55%;border-radius:16px}
.pm-article-body{max-width:800px;padding:0 28px;margin:auto;font-size:18px;color:#4e443d}.pm-article-body p{margin:0 0 21px;line-height:1.85}.pm-article-body .pm-article-lead{font-size:22px;line-height:1.7;color:var(--ink)}.pm-article-body h2{font-size:clamp(25px,2.4vw,31px);margin:46px 0 20px;color:var(--ink)}.pm-article-body a{color:#a92454;text-decoration:underline;text-underline-offset:3px}.pm-article-note{background:#f1dce5;border-radius:14px;padding:30px 34px;margin:42px 0 30px;border-left:4px solid var(--pink)}.pm-article-note h2{margin:0 0 18px;font-size:25px}.pm-article-body ul{padding-left:22px;margin:0}.pm-article-body li{padding:6px 0;line-height:1.6}.pm-article-back{max-width:800px;margin:48px auto 0;padding:0 28px}
.pm-related{padding:65px max(6vw,calc((100vw - 1140px)/2)) 76px;background:#fff}.pm-related>div{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:32px}.pm-related>div>a{display:block;position:relative;background:#f7f2ee;padding:30px 56px 30px 30px;border:1px solid #e8dcd3;border-radius:12px;color:var(--ink);text-decoration:none}.pm-related>div>a>span{font-size:11px;color:#a92454;text-transform:uppercase;letter-spacing:.1em;font-weight:800}.pm-related h3{font-size:22px;margin-top:14px}.pm-related b{position:absolute;right:25px;top:30px;color:var(--pink)}.pm-related a:hover h3{color:#a92454}
@media(min-width:1600px){.pm-blog-hero{min-height:590px}.pm-blog-hero-image img{max-height:650px}}
@media(max-width:900px){.pm-blog-hero-copy{padding:52px 6vw}.pm-blog-hero{min-height:0}.pm-blog-hero h1{font-size:40px}.pm-blog-hero-copy>p{font-size:16px}.pm-post-feature .pm-post-copy{padding:28px}.pm-blog-heading{display:block}.pm-blog-heading p{margin-top:20px;max-width:100%}.pm-post-bottom{align-items:start;gap:12px;flex-direction:column}}
@media(max-width:640px){.pm-blog-hero{grid-template-columns:1fr}.pm-blog-hero-copy{padding:48px 24px 36px}.pm-blog-hero h1{font-size:39px}.pm-blog-hero-image img{aspect-ratio:1.45;max-height:340px;object-position:center 60%}.pm-blog-library{padding:52px 20px 60px}.pm-blog-filters{gap:8px}.pm-blog-filters button{font-size:12px;padding:10px 14px}.pm-posts,.pm-post-feature{grid-template-columns:1fr}.pm-post-feature{grid-column:auto}.pm-post-feature .pm-post-image img{aspect-ratio:1.25;height:auto}.pm-post-copy,.pm-post-feature .pm-post-copy{padding:27px}.pm-post-copy h3,.pm-post-feature h3{font-size:26px}.pm-post-bottom{flex-direction:row;align-items:center;gap:10px}.pm-post-bottom>a{font-size:13px}.pm-blog-cta{padding:55px 24px}.pm-article-header{padding:35px 22px}.pm-article-header>.pm-blog-textlink{margin-bottom:32px}.pm-article-header>p{font-size:17px}.pm-article-visual{padding:0 18px;margin-bottom:35px}.pm-article-visual img{aspect-ratio:1.3;max-height:300px}.pm-article-body{padding:0 24px;font-size:17px}.pm-article-body .pm-article-lead{font-size:20px}.pm-article-note{padding:24px}.pm-related{padding:50px 24px}.pm-related>div{grid-template-columns:1fr}.pm-related h3{font-size:21px}}
@media(prefers-reduced-motion:reduce){.pm-post-image img{transition:none}.pm-post-card:hover .pm-post-image img{transform:none}}
/* Portada editorial: navegación temática y grids independientes por categoría. */
.pm-blog-topics{display:flex;align-items:center;justify-content:center;gap:34px;flex-wrap:wrap;background:#282423;padding:24px;color:#fff}.pm-blog-topics>span{font-size:10px;font-weight:800;letter-spacing:.13em;color:#edb3c9}.pm-blog-topics>a{font-size:14px;color:#fff;text-decoration:none;font-weight:700}.pm-blog-topics>a:hover{color:#f5b5ce}.pm-feature-section{padding-bottom:75px}.pm-topic-section{padding-top:72px;padding-bottom:80px;scroll-margin-top:100px}.pm-topic-web{background:#f1dce5}.pm-topic-local{background:#eae1d8}.pm-topic-estrategia{background:#faf7f4}.pm-topic-section .pm-post-card{background:#fff}.pm-topic-section .pm-post-image img{aspect-ratio:1.5}.pm-blog-topics .services-menu,.pm-blog-topics .header-socials{display:none}
@media(max-width:640px){.pm-blog-topics{gap:15px 22px;padding:22px}.pm-blog-topics>span{width:100%;text-align:center}.pm-blog-topics>a{font-size:12px}.pm-topic-section{padding-top:48px;padding-bottom:55px}.pm-feature-section{padding-bottom:52px}}